The concept of Online Reputation Management (ORM)
When doing business online, there is nothing more painful than to hear that a potential customer “Googled” your company or personal name and will not be doing business with you because of what they read online.
Today, you are defined by what appears on Google, Yahoo and Bing. In fact, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, or a message board, the impact can be financially challenging at best and devastating at worst. The good news is that – with very rare exception – Reputation Management Consultants can resolve your issues with a speed that comes from knowledge and experience. The engineering talent and experience that we maintain in-house is second to none in the areas of Reputation Repair and Reputation Management.
We know how important it is that you have a positive online reputation. Potential clients and business partners will want to learn as much as possible about you before sealing a deal, and future employees will want to know they are in good hands with your organization. The first impression they receive of you and/or your company may be what they see in their Search Engine results. The question is: will they like what they see?
We understand the online reputation problems you may face and we offer cost-effective results that contain long-term solutions. Our unique, time-tested Online Reputation Repair service – “Inoculation” – will help you get your name back under your ongoing control so that you can focus on running your online business.
This post will outline some of the free tools available for monitoring your online reputation.
1. BackType Blog Comments Monitoring – This tool indexes conversations from blogs, social networks and other social media. It also has an alert function that e-mails updates whenever a search term is mentioned in a comment.
2. BlogPulse – BlogPulse is a blog search engine with several complementary tools such as Trend Search and Conversion Tracker that analyzes the data it collects.
3. Google Blog Search – This is a Google beta search engine for blogs.
4. Technorati – Technorati is the leading blog search engine indexing millions of blog posts in real time. It also tracks the authority, influence and popularity of blogs.
5. Monitter – A real-time Twitter monitor for up to three keywords at a time.
6. TweetBeep – This tool provides hourly Twitter alerts sent via e-mail. You can specify keywords, people and links to track.
7. Tweet Later – TweetLater has a number of features for Twitter users, and it also monitors Twitter and e-mails you a digest of the tweets that contain your specified keywords. You can also use this to track your @replies.
8. Twitter Search – Twitter Search was formally Summize. It searches all Twitter activity for keywords, links or user activity in real time.
9. BackTweets – This is a service by BackType that provides an engine to search for specific links mentioned on Twitter.
10. WhoLinksToMe – A link search tool that tracks backlinks and makes them easily sortable by anchor text, origination, and by the target URL with enhanced reporting capability. You can also import links from Google Webmaster Tools for enhanced analysis.
11. Google Alerts – Your keyword search results are sent via e-mail for keyword mentions in news, web, blogs, video and groups categories.
12. BoardTracker – This tool searches discussion boards and forum threads for your specified keywords. You can also sign up for e-mail alerts.
13. MonitorThis – MonitorThis is a search aggregator for up to 26 search engine feeds.
14. Naymz – A social network focused on reputation, personal branding, and identity verification. Basic version is free.
15. Purewire Trust – An online portal that helps people verify reputation information about themselves and those with whom they interact online. You can search by e-mail address, URL or web application.
16. Yasni – This is a search engine dedicated to finding people on the web through publicly available information, including images, videos, social networking profiles and posts.
With the number of tools available, you will probably need to do some research to determine which services fulfill your needs. Usually a mix of a few of these free services will cover your bases, but you will need time to do the manual work necessary for the tools that are not automated.